Mountain
Dew recently brought the most exhilarating activities to the center of
Bonifacio Global City for an epic weekend made for adrenaline junkies and
thrill seekers alike. An
entire block in the Heart of BGC was transformed into Dew Nation HQ, which
boasted a slew of exhilarating activities.
“A
first in the Philippines, Mountain Dew’s campaign challenges consumers to stop
being spectators and take part in pursuing the things they’re passionate about.
It was truly a thrilling sight to see so many Filipinos that actually answered
our call and made it to the Dew Nation HQ for a chance to partake in vigorous activities around like-minded people who share the
same passions and lifestyle.” said Kay
Paras, the PepsiCo Flavors Category Manager.
The launching started with an introduction of the Dew Crew, which consists of Sam YG, Joyce Pring, Ramon Bautista, Jugs Jugueta and some skateboarding and BMX experts. They explained what's going to happen inside the Dew Nation HQ and what are the extraordinary activities that awaits every person in the HQ.
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| Joyce Pring |
Finally the doors were opened as DJ NIX DAMN P! playing an awesome music to hype up the mood inside the HQ! It was such great experience and a great time to release your inner adrenaline junkie spirit! hehe
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| DJ Nix Damn P! |
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| DJ Nix Damn P! |
Mountain Dew’s Dew Nation HQ featured a dirt track
made for a wild round of dirt racing for those with a need for speed. Racers
got to take Mountain Dew’s 4x4 ATV’s out for a spin and definitely got their
fix of speed.
There's also a booth where Gamers
were given the opportunity for friendly matches with fellow Dew gamers in a
gaming hub. Dew Nation HQ had multiple Virtual Reality consoles for a more
hands-on and active gaming experience. Gamers comfortable with the VR process
showed off some moves but also shared tips with those eager to learn more and
experience Virtual Reality gaming. There was a noticeable learning curve but
everyone seemed to be getting the hang of things and enjoyed the experience
altogether.
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| Mikael Daez trying one of the Virtual Reality consoles |
“Not too many people realise that gaming requires a lot of skill,
timing, and patience. It’s not just mindless button mashing, but you need to
think fast and always be one step ahead of your opponent and observe how they
retaliate” said Mountain Dew Brand Ambassadors Jugs Jugueta and Ramon Bautista.
The
Dew Crew put on quite a show for the
attendees as they exhibited their
sickest skateboarding and BMX tricks. Jaws dropped as they sped through humps
and quick turns while catching some air and flips every now and then. Some
lucky skateboarders and bikers even got to join the Dew Crew for a trick tutorial and jam when the event was winding
down.
Mountain
Dew fans definitely made the right choice not to pass up the opportunity to
join their fellow thrill seekers in
making history. The stage for an epic weekend had been set and all that was
missing were people to join in the mayhem.
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| ADMU Volleybelles |
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| Ramon Bautista, Jeff Ortega, and Sam YG |
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| Jeff Ortega, Sam YG, Joyce Pring, and Vince Velasco |
If
you’re passionate about extreme sports, a thrill seeker, or just want to
experience a burst of adrenaline every now and then, grab a fix of Mountain Dew
to keep you ready for more.
To
learn more about Mountain Dew and future epic events like Dew Nation, follow
them on:
Instagram-
@mountaindewph
#DewNationPH
#DoItFeelIt.
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