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In the days of social media and the consequent
social pressure, taking care of one’s self or trying out something different to
make yourself look better, it can feel like saying it or acting on it can end
in that person being judged. But everyone has the right to feel great and
beautiful ad to define that beauty for oneself; if that means going the extra
miles, then so be it.
With Kojie.san’s new campaign “Command Beauty”, it
encourages everyone to stop allowing others to set the standards of beauty for
them, and to look the way they want, to feel the way they want, to have
confidence in themselves regardless of social pressure. Kojie.san aims to
empower everyone to be braver and bolder. It’s time to boost one’s confidence
to make us happier.
“Beauty isn’t just stripping down to the natural, it’s also going a little extra. It isn’t just being subtle; it’s also going all out and loud. Loving all kinds of beauty means loving all kinds of beauty no matter how bold it gets,” said Jann Kelcey Chua, Kojie.san Senior Brand Manager.
With Kojie.san, we can break free from the mold –
own one’s body, loving one’s face, and accept one’s skin. That means whatever
they choose to do with their beauty is their decision and no one else’s.
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“Kojie.san has always been a game-changer in the beauty business. We urge both men and women to take control of their beauty decisions with “Command Beauty”. Let no one shame them for these decisions. We want them to tell their stories to inspire others to be loud and proud,” Chua added.
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Beauty Elements Ventures Inc. (BEVi), the company
that owns Kojie.san, will also be getting louder as it expands its operations
outside the beauty category. Now with the capacity to produce top-tier products
for global player, the company isn’t just leading the skincare category,
they’re taking command of an industry. As a 100% Filipino company, BEVI hopes
that soon they can help lead the change to take command on the global stage.
#CommandBeauty #KojieSan #BEVi
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