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Putting up a campaign that will stay relevant and to have a
significance in the society until today is not an easy task; it takes a lot of
brainstorming, creative process, and critical thinking; and of course, proper execution. Success
in the field of public relations requires a deep understanding of the interests
and concerns company and the community. A PR professional must know how to
effectively address those concerns using the most powerful tool of the public
relations trade, which is publicity.
I really admire the people who works in public relations because it means that they can communicate clearly with anyone and can make a lasting impression on people with their brilliant ideas and exciting campaigns. For every PR campaign and publicity stints, it takes a collaborative effort to come up an exciting and extraordinary idea that can be significant and relevant to the company, the brand, and the community.
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| Winning the Anvils |
Winning the Anvils is a collection of
stories about some of the most outstanding PR programs and PR tools implemented
from 1973 until 2016. PR Guru and Gawad Panday Awardee, Mr. Carlos Agatep reveals
his enviable work as a great Public Relations man and shares the stories behind
his amazing awards that he has won all throughout this years - proving that he is one practitioner who has
put his hammer full force on the anvil of fame and recognition.
WHAT IS AN ANVIL AWARD?
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| Anvil Award |
The Anvil Awards, is not just a trophy;
It is a tribute of distinction, an accolade bestowed by the Public
Relations Society in the Philippines (PSRP) for exceptional PR programs,
tactics, and tools of an extraordinary campaign. It is their badge of honor,
rallying point for the positive empowerment not only in their company but to
the community as well.
Each anvil entry is painstakingly screened, weighed and
debated by some 30 to 40 jurors who are chosen for their competence and
integrity. It’s not an easy task to review and judge every campaign’s reason
and objectives, as well as its benefits to the society. It really must be hard
to be one of the judges.
Among the consistent winners of the Anvil Awards bring humanity
to their organization and to their respective communities; Just like the Social
Media and PR Influencers, who hold some of the best kept secrets and incredible
stories about how they become the spotlight and attracts loyal followers who
are searching for inspiration, instruction, entertainment, or advice.
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Winning the Anvils is intended to guide PR Professionals and
Enthusiasts, as well as students to be able to maximize their learning in the
PR world and helping their company's reputation management. This book talks about the socially
responsible companies and what they have been doing to give back to the
community and these companies are bringing humanity to their organization.
This Winning the Anvils book gives a clear background on why each Anvil Awards
project had to be done, what are the specific objectives of every project, who
were intended target market in the society to reach, what were the strategies and methods
undertaken to achieve the objectives and what were the overall results of their extraordinary ideas. This will help you understand and maximize your strengths and weaknesses to achieve a great purpose and to be able to exemplify your campaigns successfully.
It is such a great book to read and gain knowledge from. I thank Mr. Charlie Agatep and the rest of the the Grupo Agatep team for this book. I am truly grateful and I appreciate the thought of sharing me this book; this will help me understand better the world of Public Relations and at the same time this can help me improve on my works as part of the media industry.
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EVERY COMPANY HAS A STORY TO TELL, AND GOOD COMMUNICATION
IS ABOUT WEAVING THESE STORIES INTO A COHESIVE WHOLE.
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